IMPROVING THE WORLD BY ABOUT 2–3%
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Trident Gum won't make a bad smile better or transport your mouth into a winter wonderland,
but it will make anything and everything you're doing feel just slightly, slightly better.
Introducing GUMVENTIONS, the greatest sampling campaign ever that adds Trident Gum to everyday objects to slightly slightly improve any everyday experience.
This was slated to be a serious line of product offerings from Trident
to take their product out of the register hot zone and into every other aisle in a retail space.
It was a beautiful dream while it lasted.
Even though we won the global business with this idea, the campaign only made it into the real world in a brave and wonderful land called "Colombia."