VEVOR, a Chinese Underdog Story. Ford Motor Company China, built to feel. UNIQLO, not a moment of summer to waste. BossGPT, a character to build character. 40 New Faces, making friends on the Internet. Sperry, democoratizing Prep culture. CoverGirl, a new direction for a beauty icon. EcoFlow, clean power for Japan. Jetstifications, justifying luxury (to peasants). Sacred Space, a meditation on shared documents. CommSec, gamifying an understanding of the market. The Assault-Proof Elementary, the only school where kids will never get shot. Blue Apron, what cooking can do for you. Thorne, a vision for cutting-edge health. Google, home technology for WFH. UNIQLO, tech support for clothes. Trident Gum, making the world just 2–3% better. Twitter, social-media-powered time travel. @bad_haikus, the worst poetry you’ll ever see. Curriculum Vitae, of an international Creative Director in China.
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